"This is what you must do, whenever you do things, especially when you embark on a campaign of some kind: Make things easy, not hard; bring joy and comfort, not stress and unhappiness.

This in a sense means do things for effect, not for show.

Derived from Hadith Sharif which says: Yassiroo wa laa tu'assiroo; bashshiroo, wa laa tunaffiroo!"" (Dr. Pasha)