There is no better pursuit in this world than Allah's Dhikr.
And there is no better way to do Allah's Dhikr than reading the Qur'an.
And there is no better activity to reach out to others than to get them involved in reading the Qur'an.
I seem to recall a Hadith Sharif that says that those who complete the reading of the Qur'an in less than three days may not be able to understand what they read.
Now, what does that say to you about the relationship between reading the Qur'an and understanding it?